Oddly Evernote hadn’t updated their “What is Evernote” overview video for many years. The writer David Perez and I spent many zoom calls cooking up a storyline that would be both informative but also have a great hook at the very start.
We used storyboards and animatics to walk the stakeholders through several rounds of iteration and finally landed on the idea of an ensemble cast of voice overs.
Each voice would represent different kind of person with their own problems which Evernote can solve. As always we sprinkled some light humor throughout to keep audiences engaged.